We are attending a special training from AC Nielsen. Cat Man and Space Man training, interesting, got to know alot of FMCG international terms, interesting interesting!!

Have you ever seen the sign in hyper markets says "Express lane, less then 10 items". Come to think of it, shoppers that ready to pay RM200 - RM500 worth of groceries have to ques up for hours, and shoppers that buying only less then 10 items getting a better treatment then heavy spender, em....come to think of it, sounds funny.

Retailer and supplier point of view and key index performance are always different. Marketing and sales point of view and key index performance are different too. Now a day, modern trade retailers do not care about supplier nationwide contest (win RM100,000 / win a car / etc....) for them, nationwide promotion did not create much sales for their chain, they have the right to reject the proposal, what they want is "exclusivity", instead they prefer small skill of exclusive promo like wise , GWP, PWP, scratch and win instant prizes, win and spin instant prizes. For me, this type of promo are cost saving, and profitable in returns, visibility of prominent display, improve customer relationship.

One of my friend told that, marketing is the cost center, sales is the profit center....agree? may be yes, may be no, pretty depends on the individual company direction and desire.